Integrated Brand Communications (Advertising and Social Relations in Digital Media)

Faculty: Faculty of Economics & Management

State accreditation

Preparatory courses

Olympics

Information about the Educational Program

Degree

Bachelor

Specialty Code

42.03.01

Code of training direction

42.03.01

Name of the training direction / speciality

Advertising and public relations

Cost

Intramural form of study - 268 200 RUB (for 2023)
Extramural form of study - 127 100 (for 2023)
Part-time form of study - 127 100 (for 2023)

Duration of training

Intramural form of study - 4 years
Extramural form of study - 5 years
Part-time form of study - 4.5 years

Entrance tests and minimum points

Social Studies — 50
History/Foreign language — 50/45
Russian language — 45

Number of places for free tution

Intramural form of study - 5
Extramural form of study - 8

Number of places for paid tution

Intramural form of study - 95
Extramural form of study - 20
Part-time form of study - 40

Main building

Moscow, Pryanishnikova street, 2A

Head of educational program

Yulia O. Altunina

The admission for foreign citizens

Available

About the program

places for free tuition

The skills you get

Conduct negotiations, meetings and correspondence within the framework of an advertising project, issue and pay invoices

Creative functions implementation, visualization of creative ideas

Perform the conceptual and strategic planning

Develop and maintain the brands

Implement media planning

Perform mediabuying

Assess the effectiveness of media projects

Career after training

Positions of graduates of “Integrated Brand Communication”

Account Manager, Brand Manager, Content Manager, Copywriter, Internet project Manager, PR Manager, public relations Manager, HR brand development Manager, SMM Manager, Merchandiser, Traffic Manager (time Manager). Average salary: 60-100 thousand rubles / month (according to the sites hh.ru, superjob.ru for September 2019)