Marketing Communications in Digital Environment

Faculty: Faculty of Economics & Management
State Diploma
State accreditation
Information about the Educational Program

Degree

  • Bachelor

Code of training direction

Name of the training direction / speciality

  • Advertising and public relations

Cost

  • Intramural form of study - 202 000 RuR. (2019)
  • Extramural form of study - 100 000 RuR (2019)
  • Part-time form of study - 100 000 RuR. (2019)

Duration of training

  • Intramural form of study - 4 years
  • Extramural form of study - 5 years
  • Part-time form of study - 5 years

Entrance tests and minimum points

  • Social Studies — 44
  • History — 40
  • Russian language — 40

Number of places for paid tution

  • Intramural form of study - 25
  • Extramural form of study - 25
  • Part-time form of study - 25

Main building

  • Pavla Korchagina str. 22

Head of educational program

  • Dmiitry A. Shevchenko

The admission for foreign citizens

  • Available
About the program

The skills you get

Researching and analyzing the competitive consumer and business markets

Forecasting the trends of social and economical development

Builduing marketing strategies of companies

Organizing and setting-up advertising and PR campaigns, evaluating the effectiveness thereof

Career after training

Marketer, Product-Manager, Assistant to a Brand Manager

from 100 thousand
Salary, ₽
Most of the responsibilities of a marketer are related to the analysis of the consumer and business markets, the development of marketing proposals and their introduction to a competitive industry market. Product manager and assistant brand manager - a specialist in promoting specific categories of company products, communications, focusing his work on creating effective channels of communication with consumers. Ads Manager

Ads Manager

from 80 thousand
Salary, ₽
The advertising manager in an advertising agency is called an account manager They are the link between customers and producers of advertising (copywriters, designers), develops and conducts advertising projects of clients in collaboration with marketers, brand managers, media planners.

PR-Manager

from 100 thousand
Salary, ₽
Maintaining and establishing loyal relationships with interested parties that can influence the reputation, image, quality of the company's products, reveal the main essence of the concept of “public relations”. The PR manager builds relations with the media in order to create and maintain a positive opinion about the organization. A special place in the work of many PR-specialists is occupied by anti-crisis PR. In politics, these specialists are engaged in myth-making and information struggle

Content Manager

from 80 thousand
Salary, ₽
A specialist who manages Internet projects and works on the creation, editing, design and placement of content. Functions: fills the website (community or profile on social networks) with text contents; selects and optimizes thematic images and videos before publication; interacts with article authors, proofreader, editor.

Context Advertising Specialist

from 80 thousand
Salary, ₽
CA specialists create and conduct advertising campaigns in Google AdWords and Yandex.Direct. They help businesses attract new customers and return old ones. Responsibilities: developing a strategy and evaluating the profitability of advertising campaigns; selection of keywords, preparation of small ads in the form of banners with text and graphics, videos or GIFs with a link to the advertiser's website; analysis of visitor behavior.

SMM-Manager

from 60 thousand
Salary, ₽
Social media platform managers develop and support the organization’s presence in the information field of the virtual world. A SMM specialist analyzes the market, audience and competitors, develops strategies for promoting products and companies on the network, creates and develops profiles / groups in social networks, generates and draws up content, attracts subscribers, increases the target audience, and monitors the effectiveness of page promotion.

Digital Project Manager (Profession of the Future)

Working with projects in the digital business environment requires understanding and application of new digital technologies in mobile communications, the Internet, sites, blogs, social networks, CRM. Requirements: works in Excel, 1C, Photoshop, Illustrator, knowledge of the service programs for photo and video content; implementation of projects; Skills in preparing a business plan, creative brief, agreement, contract, contracts.

Trendwatcher/Foresight Manager (Profession of the Future)

The trend watch is close to the concept of brand tracking, which requires the ability to conduct market research and collect information about the state of the brand in the market: its popularity, use, image, characteristics of consumers; the ability to organize and conduct sociological marketing research; ability to implement projects.

User Communities Moderator (Profession of the Future)

Responsibilities: organization of online communities of consumers of the brand / company products; conducting research to obtain in dynamics the information on the attitude of consumers to the brand; building a dialogue between the company / brand and consumers in the online environment; support of customer loyalty to the brand by various methods (public relations, promotion, SMM).

Employer partners

We work with non-profit, corporate and public organizations.
Students with the best results may be employed by our
partners after graduation.
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