Marketing Communications in Digital Environment

Faculty: Faculty of Economics & Management

State Diploma

State accreditation

Curriculum

Preparatory Course

Olympiads

Information about the Educational Program

Degree

Bachelor

Code of training direction

42.03.01.01

Name of the training direction / speciality

Advertising and public relations

Cost

Intramural form of study - 202 000 RUB (for 2020)
Extramural form of study - 100 000 RUB (for 2020)
Part-time form of study - 100 000 RUB (for 2020)

Duration of training

Intramural form of study - 4 years
Extramural form of study - 5 years
Part-time form of study - 5 years

Entrance tests and minimum points

Social Studies — 44
History — 40
Russian language — 40

Number of places for paid tution

Intramural form of study - 25
Extramural form of study - 25
Part-time form of study - 25

Main building

Pavla Korchagina str. 22

Head of educational program

Dmiitry A. Shevchenko

The admission for foreign citizens

Available

About the program

About the Programme
Direction 42.03.01.01 Advertising and public relations (Marketing communications in the digital environment) is in demand and promising from the point of view of the future career of graduates.

Digital economics and digital technologies require a new level of training for specialists in the field of marketing and communications.  Digital technologies make it possible to better understand and predict the behavioral factors of the choice of goods and services by consumers, which is a decisive condition for promoting the products of companies in competitive markets.

Working with projects in the digital business environment requires understanding and application of new digital technologies in mobile communications, the Internet, sites, blogs, social networks, CRM.

Digitalization of economic processes, promotion of products and services to competitive markets creates demand for specialists who are able to see the emergence of trends in various sectors of the economy, social life, politics and culture, to recognize the influence of new trends that cause new patterns in the behavior of consumers and customers. The demand for the specialists of the profile “Marketing Communications in the Digital Environment” both in business and in large non-profit and government organizations is connected with understanding the prospects of their development, the ability to work with “images of the future”, analyze the situation and conduct marketing research, which becomes the universal competence of any manager, responsible for communication.

The role of communications in the online environment, especially in social networks, is increasing. There is a growing demand for specialists who can coordinate the work of online communities, build competent communication between company product developers and consumers, and maintain consumer loyalty to the company, its products / brands. This is one of the most important specializations of marketers in the near future.

Studying at Moscow Poly

Advantages of Studying
•    relevance of the profession: the program is focused on the professions of the future
•    strong teachers: practitioners, candidates and doctors of sciences
•    All forms of study: intramural, extramural. part-time
•    Work on real projects under guidance of the experst and potential employers
•    gaining practical skills in finding optimal solutions in the field of marketing, advertising and PR - effective problem solving in modern ways;
•    Project Activity from the first year!
•    guaranteed employment of students and graduates in the specialty

The skills you get

Researching and analyzing the competitive consumer and business markets

Forecasting the trends of social and economical development

Builduing marketing strategies of companies

Organizing and setting-up advertising and PR campaigns, evaluating the effectiveness thereof

Career after training

Marketer, Product-Manager, Assistant to a Brand Manager

from 100_thousand

Salary, ₽

Most of the responsibilities of a marketer are related to the analysis of the consumer and business markets, the development of marketing proposals and their introduction to a competitive industry market. Product manager and assistant brand manager - a specialist in promoting specific categories of company products, communications, focusing his work on creating effective channels of communication with consumers. Ads Manager

Ads Manager

from 80_thousand

Salary, ₽

The advertising manager in an advertising agency is called an account manager They are the link between customers and producers of advertising (copywriters, designers), develops and conducts advertising projects of clients in collaboration with marketers, brand managers, media planners.

PR-Manager

from 100_thousand

Salary, ₽

Maintaining and establishing loyal relationships with interested parties that can influence the reputation, image, quality of the company's products, reveal the main essence of the concept of “public relations”. The PR manager builds relations with the media in order to create and maintain a positive opinion about the organization. A special place in the work of many PR-specialists is occupied by anti-crisis PR. In politics, these specialists are engaged in myth-making and information struggle

Content Manager

from 80_thousand

Salary, ₽

A specialist who manages Internet projects and works on the creation, editing, design and placement of content. Functions: fills the website (community or profile on social networks) with text contents; selects and optimizes thematic images and videos before publication; interacts with article authors, proofreader, editor.

Context Advertising Specialist

from 80_thousand

Salary, ₽

CA specialists create and conduct advertising campaigns in Google AdWords and Yandex.Direct. They help businesses attract new customers and return old ones. Responsibilities: developing a strategy and evaluating the profitability of advertising campaigns; selection of keywords, preparation of small ads in the form of banners with text and graphics, videos or GIFs with a link to the advertiser's website; analysis of visitor behavior.

SMM-Manager

from 60_thousand

Salary, ₽

Social media platform managers develop and support the organization’s presence in the information field of the virtual world. A SMM specialist analyzes the market, audience and competitors, develops strategies for promoting products and companies on the network, creates and develops profiles / groups in social networks, generates and draws up content, attracts subscribers, increases the target audience, and monitors the effectiveness of page promotion.

Digital Project Manager (Profession of the Future)

Working with projects in the digital business environment requires understanding and application of new digital technologies in mobile communications, the Internet, sites, blogs, social networks, CRM. Requirements: works in Excel, 1C, Photoshop, Illustrator, knowledge of the service programs for photo and video content; implementation of projects; Skills in preparing a business plan, creative brief, agreement, contract, contracts.

Trendwatcher/Foresight Manager (Profession of the Future)

The trend watch is close to the concept of brand tracking, which requires the ability to conduct market research and collect information about the state of the brand in the market: its popularity, use, image, characteristics of consumers; the ability to organize and conduct sociological marketing research; ability to implement projects.

User Communities Moderator (Profession of the Future)

Responsibilities: organization of online communities of consumers of the brand / company products; conducting research to obtain in dynamics the information on the attitude of consumers to the brand; building a dialogue between the company / brand and consumers in the online environment; support of customer loyalty to the brand by various methods (public relations, promotion, SMM).